Book Launch

PerspectivesRethinkHIV: the Book

RethinkHIV was released by Cambridge University Press in September 2012. The book provides the first-ever comprehensive comparative cost-benefit analysis of responses to HIV/AIDS. 

RethinkHIV on
RethinkHIV on
RethinkHIV at Cambridge University Press

Read more


RethinkHIV Research Papers

ObserverBreathing New Thinking into HIV Policy

All of the RethinkHIV research papers are available online for reading and download. This includes the draft versions of the 18 research papers that form part of the book RethinkHIV, written by teams of top health economists, epidemiologists and demographers.

You can also read other economic research papers commissioned by the Rush Foundation for RethinkHIV

Read more


The Latest from RethinkHIV

Loud Hailer A New Economic Framework

1 December, 2012: World Response to AIDS needs more vigor: article in the Financial Times announcing new Rush Foundation-funded research


Read more


What is RethinkHIV?

Expert PanelAbout the Project and the Rush Foundation

The Rush Foundation was founded to cut through the clutter of consensus solutions to provide fast, effective funding for innovative, disruptive ideas to address the pandemic and its social effects.


Read more


RethinkHIV Launches

Copenhagen Consensus Center and Rush Foundation Team Up With Nobel Laureates to Tackle AIDS in Africa

Press Release, September 12 2011

In an environment of funding shortfalls and donor cutbacks, how can we ensure that the resources dedicated to the battle against HIV/AIDS produce the greatest bang for the buck? 

On the 30th anniversary of the discovery of AIDS, the Copenhagen Consensus Center and the Rush Foundation have partnered to launch RethinkHIV, a research initiative which brings together an Expert Panel of world-class economists, including three Nobel Laureates, to reach agreement on a set of bold, new, actionable priorities for HIV/AIDS spending in Africa.

Their findings will be based upon the consideration of an entire volume of new, as-yet unreleased research using cost-benefit analysis to identify those interventions with the highest payoffs  in the fight against HIV/AIDS in Africa. This research has been commissioned from teams of the world’s top HIV economists, demographers and epidemiologists.

The closed-door summit between researchers and the Nobel Laureate Expert Panel will take place at Georgetown University in Washington, DC, Monday-Tuesday, September 26-27.

 Copenhagen Consensus Center Director Bjørn Lomborg and Rush Foundation President Marina Galanti will present the Expert Panel findings to a high-level meeting co-hosted by the Global Fund in Washington, DC on September 28, drawing senior representatives from leading organizations engaged in the fight against HIV/AIDS.

Dr. Lomborg and Ms. Galanti will be in New York on September 29-30.

For further information or to arrange an interview with Dr. Lomborg and Ms. Galanti, contact:

Kristine Heine in Washington, DC at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or 202-371-9600,

or David Young in Copenhagen, Denmark at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or +45 2782 0644.

Funding for the fight against HIV dropped by ten percent last year. Achieving Millennium Development Goals of ‘universal’ prevention and treatment coverage appears impossible. Sub-Saharan Africa has 10% of the world’s population, but is home to 70 percent of those living with HIV/AIDS. The disease remains the prime killer of African women of reproductive age worldwide and of men aged 15-59. 

"There is a dangerous misperception that HIV/AIDS in Africa is yesterday’s problem. At a time when funding and attention are slipping, the time is ripe to rethink our policies and expenditure," says Dr. Lomborg.

"The Rush Foundation is delighted to be working with the Copenhagen Consensus Center to spearhead this important initiative. We strongly believe that informed, innovative thinking is responsible for the most critical achievements in the battle against HIV to date and will be required to overcome the significant hurdles still ahead," says Ms. Galanti.

The Copenhagen Consensus Center is a Danish state-funded think-tank internationally recognized for creating an economic framework and using Nobel Laureate expert panels to prioritize spending in response to the world's biggest challenges.

The Center’s director, Bjorn Lomborg, is an Adjunct Professor at Copenhagen Business School, author of ‘The Skeptical Environmentalist’ and ‘Cool It: The Skeptical Environmentalist's Guide to Global Warming’, and editor of ‘Smart Solutions to Climate Change’, ‘Global Crises, Global Solutions’ and ‘How to Spend $50 Billion to Make the World a Better Place’. Dr. Lomborg was named one of the world's 75 most influential people of the 21st century by Esquire magazine, one of the "50 people who could save the planet" by UK Guardian, one of the top 100 public intellectuals by Foreign Policy & Prospect Magazine and one of the 100 globally most influential people by Time Magazine.

Launched in 2010, the Rush Foundation is dedicated to providing fast, effective funding for innovative thinking in the fight against  HIV/AIDS  in sub-Saharan Africa The foundation aims to fund sustainable projects in sub-Saharan Africa focused on alleviating the pandemic through innovation in HIV provision, as well as shake up the status-quo in HIV thinking by spearheading thought leadership projects and debates that will help reframe HIV policy. Among other initiatives, the Rush Foundation has launched a grant programme with ActionAid in sub-Saharan Africa aimed at generating innovative, sustainable HIV initiatives to service local communities.  The privately-funded foundation is the sponsor of RethinkHIV.